This is a great question. One I have thought about for a long time. I feel like I have a pretty good idea now and I am going to lay out the case right here. I am attacking the consumption of a common food. I think if you are going to do this you need to make a strong case scientifically. We need very clear epidemiological data, mechanistic/metabolic pathway data and experimental/clinical trial data. Okay so now for the context.